Elementor Forms to HubSpot CRM Integration (Complete Guide)

If you are running a WordPress website and using Elementor Forms to collect leads, integrating those submissions with HubSpot CRM can significantly improve how you manage contacts, sales pipelines, and customer communication. 

This guide explains in detail how Elementor Forms to HubSpot CRM integration works, what is supported, what users should expect, and best practices for setting it up correctly.

What Does Elementor Forms to HubSpot CRM Integration Do?

When an Elementor form is submitted on your website, the integration automatically sends the form data to HubSpot CRM using HubSpot’s official APIs.

Depending on your configuration, the plugin can:

  • Create new HubSpot contacts

  • Update existing contacts based on a primary field (such as email)

  • Create or update related CRM objects like Companies, Deals, or Tickets

  • Sync mapped form fields into HubSpot properties in real time

This removes the need for manual data entry and ensures your CRM stays up to date with website activity.

Supported HubSpot CRM Objects

Unlike basic integrations that only support contacts, this integration supports multiple HubSpot CRM objects:

  • Contacts – Ideal for lead capture and inquiries

  • Companies – Useful for B2B forms and business leads

  • Deals – Automatically create or update deals from form submissions

  • Tickets – Route support or helpdesk forms into HubSpot Tickets

This makes Elementor Forms suitable not only for marketing forms, but also for sales and support workflows.

How the Integration Works (Technical Overview)

When a user submits an Elementor form:

  1. Elementor validates and processes the form submission

  2. The integration captures the submission on the server side

  3. Form fields are mapped to HubSpot CRM properties

  4. Data is sent securely to HubSpot via OAuth-authenticated API requests

  5. HubSpot creates or updates the selected CRM object

All of this happens in real time, without page reloads or manual actions.

Elementor Form Field Mapping Explained

Field mapping is a key part of the integration. You can map Elementor form fields to HubSpot CRM fields such as:

  • Email

  • First name and last name

  • Phone number

  • Company name

  • Custom HubSpot properties

In addition to standard fields, the integration also supports:

  • Custom values (static text or dynamic placeholders)

  • System fields (submission time, page URL, referrer, etc.)

  • Conditional logic to control when data should be sent to HubSpot

This allows fine-grained control over how and when records are created or updated.

Conditional Logic and Filters

Not every form submission needs to be sent to HubSpot.

With conditional logic, you can define rules such as:

  • Send data only if a checkbox is selected

  • Send data only when a dropdown value matches a condition

  • Ignore test or internal submissions

This is especially useful for complex forms and multi-step workflows.

Real-Time Sync and Duplicate Handling

The integration supports create or update behavior, which helps avoid duplicate contacts.

For example:

  • If the email does not exist in HubSpot → a new contact is created

  • If the email already exists → the contact is updated

This ensures clean CRM data and consistent contact records.

Important Clarification: HubSpot CRM vs HubSpot Forms

A common question users have is about the HubSpot Forms section.

It’s important to understand that:

  • This integration syncs data to HubSpot CRM objects

  • It does not automatically register submissions in the HubSpot Forms dashboard

HubSpot’s Forms section is populated only when:

  • HubSpot native forms are used

  • HubSpot tracking script captures frontend forms

  • HubSpot Forms Submission API is explicitly implemented

This is standard HubSpot behavior and applies to all server-side CRM integrations.

Why Use Elementor Forms Instead of HubSpot Native Forms?

Many users prefer Elementor Forms because:

  • Full control over design and layout

  • Responsive styling using Elementor

  • Advanced conditional logic

  • One form can integrate with multiple CRMs or tools

  • No dependency on HubSpot embed scripts

Elementor Forms handle the user experience, while HubSpot handles CRM and automation.

Error Logs and Reliability

The integration includes a built-in logging system to help users monitor activity:

  • View successful and failed submissions

  • Inspect HubSpot API responses

  • Identify missing required fields or validation errors

  • Resync failed records when needed

If no error appears in the logs, it usually means the record was successfully processed.

Security and Data Handling

Security is handled through:

  • OAuth 2.0 authentication with HubSpot

  • Secure HTTPS communication

  • No plain-text API keys stored

Form submission data is sent only to HubSpot and not shared with third-party services.

Common Use Cases

This integration is commonly used for:

  • Lead capture and marketing forms

  • Contact and inquiry forms 

  • Demo or consultation request forms

  • Sales qualification forms

  • Support and ticket submission forms

Each use case benefits from real-time CRM updates and structured data mapping.

Conclusion

Integrating Elementor Forms with HubSpot CRM is a powerful way to automate lead capture, sales tracking, and support workflows while maintaining full control over form design.

Elementor handles the front-end experience, and HubSpot CRM manages contacts, companies, deals, and tickets behind the scenes. When set up correctly, this integration provides a reliable, scalable solution for growing WordPress websites.

Back to blog